Branding for an eclectic organization fifty years in the making.
We began working with La Mama at the end of the organization’s 48th Season. We helped prepare for and celebrate her landmark 50th anniversary. Our collaboration continued through the 51st season.
In that time:
– revenue from ticket sales and individual giving more than doubled
– La Mama’s mailing list grew from under 6,000 to more than 22,000 (and growing)
– response rates and engagement improved through better data gathering, list segmentation + targeting